What Is Willow Wealth?
Willow Wealth is an online platform for investing in private-market assets — investments that normally sit outside a regular brokerage account. Through one account you can access real estate, private credit, private equity, art, and legal finance, either as individual deals or through managed portfolios.
Willow Wealth is the rebranded name for Yieldstreet. The company announced the rebrand in October 2025, and the new name took effect later that year. It is the same platform, the same management, and the same underlying business — a point worth knowing, because the Yieldstreet name carried a difficult history that we cover in detail below.
The platform is available on the web and through iOS and Android apps. Most offerings are built for accredited investors, though some products have been available more broadly.
What You Can Invest In
Explore Willow Wealth's Offerings
Browse current deals and managed portfolios to see what's available and read each offering's documents and risks.
View Willow Wealth →Fees & Minimums
Willow Wealth's cost structure is one of the harder things to pin down, and reports conflict — which is itself a mark against the platform on transparency. In general:
- Management fees run roughly 1%–4% per year depending on the specific investment, plus offering-level expenses.
- Willow 360 managed portfolios have been listed around a 1.25% advisory fee plus roughly 0.175% in underlying fund expenses.
- Individual deals may carry first-year setup costs of roughly $100–$150 per SPV or note.
- Minimums start near $5,000 for some direct deals and around $25,000 for Willow 360 managed portfolios.
For comparison, a broad index fund costs a fraction of this — often under 0.10% a year with no minimum. You're paying a premium for access to assets you can't easily get elsewhere, so the return has to justify both the fee and the risk. Always read each offering's own documents for the exact, current fees before you commit.
The Rebrand and the Track Record — What You Should Know
This is the part of the review that matters most, because it's the part the new brand name makes easy to miss.
The losses. A CNBC investigation completed in late 2025 reported that investors lost at least $208 million across 30 real-estate deals, with nine of those 30 deals defaulting — roughly a 30% default rate in that category. Alternative investments can and do lose money; this is a risk disclosed in the fine print of any such platform, but the scale here is notable.
The regulators. In 2023, Yieldstreet settled with the SEC for about $1.9 million over allegations it marketed a 2019 offering while holding information that collateral had already been compromised (settled without admitting or denying the findings). A separate federal class action settled in 2025 for roughly $9 million.
The rebrand. The company changed its name from Yieldstreet to Willow Wealth in late 2025. Around the same time, historical performance data was removed from the public website. Critics have argued the rebrand and data removal make it harder for new investors to evaluate the platform's actual record — which is exactly why we're spelling it out here.
None of this means Willow Wealth is a scam — it's a registered, operating platform with real assets and real investors. But it does mean you should go in with clear eyes, treat any performance marketing skeptically, and size your position accordingly.
How It Compares to Mainstream Investing
| Factor | Willow Wealth | Index Funds / Brokerage | Robo-Advisor |
|---|---|---|---|
| What you own | Private real estate, credit, art, legal finance | Public stocks & bonds | Public ETFs |
| Typical cost | ~1%–4%/yr + setup fees | Under 0.10%/yr | ~0.25%/yr |
| Minimum | $5,000–$25,000+ | $0–$1 | $0–$500 |
| Liquidity | ✗ Illiquid, 1–5+ yrs | ✓ Sell anytime | ✓ Sell anytime |
| Who can invest | Mostly accredited | Anyone | Anyone |
| Risk level | High | Market risk | Market risk |
The honest takeaway: for the vast majority of people, a low-cost index fund or a mainstream robo-advisor will do more for their long-term wealth than a private-markets platform — at a fraction of the cost and with the ability to sell whenever they want. Willow Wealth makes sense only as a small, deliberate diversifier on top of that foundation, for investors who qualify and understand what they're buying.
Who Should — and Shouldn't — Use Willow Wealth
Willow Wealth may be a fit if you:
- Are an accredited investor with a large, already-diversified portfolio
- Want deliberate exposure to private markets and understand the specific asset class
- Can comfortably lock up money for several years without needing it back
- Treat it as a small slice — not a core holding — and can afford to lose what you put in
Willow Wealth is NOT a fit if you:
- Are a beginner or still building an emergency fund and core portfolio
- Might need access to the money within a few years
- Are investing money you can't afford to lose
- Want the lowest-cost, simplest path to long-term growth — index funds win there
Pros and Cons
Strengths
- Access to private markets in one account
- Genuine diversification beyond stocks and bonds
- Range of asset classes and deal types
- Managed portfolio option for hands-off investors
- Some shorter-term note products
- Established, registered platform
Serious Drawbacks
- ~$208M in reported investor losses (CNBC)
- 2023 SEC settlement; 2025 class-action settlement
- Rebranded from Yieldstreet; historical data removed
- High, variable fees (~1%–4% + setup costs)
- Illiquid — money locked up for years
- Mostly limited to accredited investors
- High minimums ($5k–$25k+)
Do Your Own Due Diligence
If you're an accredited investor who understands the risks, you can review Willow Wealth's current offerings and each deal's documents directly.
Visit Willow Wealth →